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Wednesday, June 29, 2022

He already made Messi forget: Pedri has received up to 80 offers so far this year

Pedri he follows in the footsteps of his idol, Andrés Iniesta, on and off the pitch. The brands raffle it. Up to 80 proposals have come to him in the first three months of 2022 and he has established himself as the image of the barca, leading together with Gavi the sale of t-shirts. Companies look for him because he transmits “naturalness” and “sensitivity to the environment”, according to TQTK Studios, the company that manages sponsorships for the canary.

A growth that is also demonstrated at the club level. Until now, Leo Messi monopolized the sale of FC Barcelona shirts -85%- until his departure to Paris Saint-Germain last summer. Is now Pedrialong with Gavi, the favorite of Barça fans in a paradigm shift that club sources appreciate.

Explosion as a club asset

An importance of the canary for the barca that does not remain in that it is indisputable for Xavi. From the board they ponder their lifestyle and image that they project as an asset of great value to relate to brands; something that is demonstrated in that the face of Pedri It is in most of the club’s advertising campaigns.

His arrival and emergence at Barça have put him in another dimension. When he was introduced as ‘Blaugrana’ he had 25,000 followers on social networks; now he has five and a half million people who follow in his footsteps through the digital world.

The impact came soon Pedriand his great relationship with Leo Messi in their first and only year together at the Catalan club meant that, according to sources close to him, his image was enhanced in America.

Conquer the Asian market

The brand Pedri receives great interest from the Asian market, especially from China and Japan. Some countries that David Silva and Andrés Iniesta have already ‘conquered’; It is no coincidence that Pedri does it too. Short and talented soccer players to whom Pedri adds his commitment to the environment, making him a beloved figure in the Japanese country.

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